6-9-09 Apex, NC
Well, when you think about it, some of us believe in magic and some of us don’t. Right now the NBA Finals are under way, and the announcers are discussing what team has had a “magical” season, or what team might be the Cinderella story in 2009. Magical is a very interesting word. But when you think about it, the magic in our career might be in the planning and in the technique.
Opportunities come along every day that could be magical if we just realized they were happening. Being ready every day helps our focus. Is it magical to sell seven cars in a week? Is it magic to be in the right place at the right time? Maybe, just maybe, there might be magic in the ingredients of preparation.
Magic could be as easy as specific technique and situation. Think about it. Come to work and have a plan for the day. Know your inventory, spend 20 minutes every morning assessing what is new, what is hot, and what would be a great solution to a current customer’s transportation problem. Make the most of every prospect. Sometimes a simple turnover (T.O.) will change someone leaving into a customer who ends up buying. Follow up and follow through. Let everyone know that you are there for them. A positive call of thanks to your last customer will go a long way. Work deals in your head, and most importantly on paper. Jotting what went right or wrong in a deal after it is finished is critical. These trends, documented over time, will get you better. The more time you put into this job, the better you will be. When you stop and think about it for a moment, it just might not be magical to be the best in this business, it might be a matter of process and effort. Remember that a successful career can happen, if you do the right things. There is simply only just a little magic in being a pro!
Happy selling! Be a salesperson not a fails person!
Showing posts with label automotive industry. Show all posts
Showing posts with label automotive industry. Show all posts
Tuesday, June 9, 2009
Saturday, May 30, 2009
D-DAY
2-25-09 Apex, NC... SALESPEOPLE... CUSTOMERS...It is the end of the month. For the customer this is a no brainer. The deals get a little edge on them at month-end. And the edge is to the customer. The big problem for salespeople today is getting these customers in and getting them to buy or lease. Today let's focus on getting them in.
"Man, I have NO traffic!" Yep. Hear it all the time. Try the TRIO METHOD...Business cards, a great attitude, and a HUGE SMILE get you customers who are not in your owner/ referral base.
Every time you open your wallet or pocketbook to spend your hard earned money, give the person taking your money a business card, a great attitude and a HUGE smile. It takes 15-30 seconds to tell the person who you are and what you do. Two cards are needed in the Wendy's drive-thru. Remember the second guy that hands you your single and fries is a potential customer as well.
Dig into your social network, from your next door neighbor to your Rabbi or Pastor. If the 400+ people you know out of the work environment do not have your card, then shame on you. Heck, this is the easiest group to work.
Finally, your professional network; people you work with will buy from you if you give them a card and always have the positive attitude, coupled with a huge smile. People in the nearby departments, nearby buildings, and nearby businesses will include you in their buying loop if they know you exist.
Remember card, attitude, and smile. Have a 30 second elevator speech ready and DIG, DIG,DIG. It is not rocket science. I have proved it.
Happy selling!
"Man, I have NO traffic!" Yep. Hear it all the time. Try the TRIO METHOD...Business cards, a great attitude, and a HUGE SMILE get you customers who are not in your owner/ referral base.
Every time you open your wallet or pocketbook to spend your hard earned money, give the person taking your money a business card, a great attitude and a HUGE smile. It takes 15-30 seconds to tell the person who you are and what you do. Two cards are needed in the Wendy's drive-thru. Remember the second guy that hands you your single and fries is a potential customer as well.
Dig into your social network, from your next door neighbor to your Rabbi or Pastor. If the 400+ people you know out of the work environment do not have your card, then shame on you. Heck, this is the easiest group to work.
Finally, your professional network; people you work with will buy from you if you give them a card and always have the positive attitude, coupled with a huge smile. People in the nearby departments, nearby buildings, and nearby businesses will include you in their buying loop if they know you exist.
Remember card, attitude, and smile. Have a 30 second elevator speech ready and DIG, DIG,DIG. It is not rocket science. I have proved it.
Happy selling!
Wednesday, May 27, 2009
Virtual Certainty
5-27-09 Apex, NC
Yesterday afternoon, I received a call from a job candidate. This candidate was from out of state and had 12 years of experience. She now found herself on the outside looking in. I get a lot of these referrals; mostly, they come from managers I have done business with in the past. My contacts (connects) know I will listen and help the candidates who call. As I assessed her situation over the phone, I again gave my "you need to become a social media junkie" speech. Use Linkedin, Facebook, Twitter, Inside 919, Word Press, Blogspot, Live Journal, and Jobing to make yourself known out in the Virtual Reality.
Complete the social platform profiles. Be a regular blogger. I call it Soft Personal/ Professional Marketing (SPPM). The key is not the constant e-hammering of how great you are. No. The strategy is the consistent message that you are a good person who is good at something that is needed, and you are looking for honest work. The recruiters and employers will pick up on that message. Your blog should be useful information about what you are an expert at. Remember that an expert by definition is someone who knows more and more about less and less! And fill the blog with key terms that are easily searchable. I do it automatically in every blog I author. Take advantage of the tags at the base of every blog you do.
You simply have to be different and unique. You must to be Dorothy in the Land of Oz. And you need to be focused only on positives. Life is not over when you lose your job. In fact, now is the time to get your bearings and spend time with family; finish that deck or project. Give yourself time to re-establish a commitment to your new beginning. And why not? You deserve it...
Remember that there is a BIG O O in the middle of GOOGLE. So do not put any oh-oh's out there in the Virtual Reality that will kill your job chances. Get a professional photographer to take your picture and have it photo shopped so you look simply marvelous, and put it out in your profiles along the Ning network. YOU MUST HAVE A PICTURE. And not the silly one someone took at the party.
Finally, PLEASE make your resume accomplishments specific. If I see one more "possesses outstanding leadership skills" rather than "led team of six that saved the company $13,000 in establishing recycling processes within the sales department floor", I will cry...
The generalities will drive employers AWAY!
Remember SPPM...
Good luck. Call me if you need me.
Yesterday afternoon, I received a call from a job candidate. This candidate was from out of state and had 12 years of experience. She now found herself on the outside looking in. I get a lot of these referrals; mostly, they come from managers I have done business with in the past. My contacts (connects) know I will listen and help the candidates who call. As I assessed her situation over the phone, I again gave my "you need to become a social media junkie" speech. Use Linkedin, Facebook, Twitter, Inside 919, Word Press, Blogspot, Live Journal, and Jobing to make yourself known out in the Virtual Reality.
Complete the social platform profiles. Be a regular blogger. I call it Soft Personal/ Professional Marketing (SPPM). The key is not the constant e-hammering of how great you are. No. The strategy is the consistent message that you are a good person who is good at something that is needed, and you are looking for honest work. The recruiters and employers will pick up on that message. Your blog should be useful information about what you are an expert at. Remember that an expert by definition is someone who knows more and more about less and less! And fill the blog with key terms that are easily searchable. I do it automatically in every blog I author. Take advantage of the tags at the base of every blog you do.
You simply have to be different and unique. You must to be Dorothy in the Land of Oz. And you need to be focused only on positives. Life is not over when you lose your job. In fact, now is the time to get your bearings and spend time with family; finish that deck or project. Give yourself time to re-establish a commitment to your new beginning. And why not? You deserve it...
Remember that there is a BIG O O in the middle of GOOGLE. So do not put any oh-oh's out there in the Virtual Reality that will kill your job chances. Get a professional photographer to take your picture and have it photo shopped so you look simply marvelous, and put it out in your profiles along the Ning network. YOU MUST HAVE A PICTURE. And not the silly one someone took at the party.
Finally, PLEASE make your resume accomplishments specific. If I see one more "possesses outstanding leadership skills" rather than "led team of six that saved the company $13,000 in establishing recycling processes within the sales department floor", I will cry...
The generalities will drive employers AWAY!
Remember SPPM...
Good luck. Call me if you need me.
Wednesday, May 6, 2009
Are You Feeling It Yet?
5-6-09 Apex, NC... The signs of recovery are on the horizon. The market is up. Gas prices are rising. Credit is available to those who qualify. And the Chrysler makeover coupled with the shedding in GM has created a calming effect to the economic
situation. Mr. Obama is losing his new car smell as he puts some miles on his experience as the most powerful person on Earth. Considering what we have lived through the past seven months, this peek into the second quarter has some very positive signs.
We get the car business stable and we get the economy stable. If people start buying cars at a 15 million (a year) pace as we head to Summer, things can only get better.
If the automotive industry goes upbeat so will the vendors and suppliers. And I am one of those. Small business across the United States will also benefit. Unemployment will lower and consumer confidence will rise. Both will move in different directions at about the same rate. People are not dumb. But they are worried and they are watching.
Time will tell but I really feel it coming!
situation. Mr. Obama is losing his new car smell as he puts some miles on his experience as the most powerful person on Earth. Considering what we have lived through the past seven months, this peek into the second quarter has some very positive signs.
We get the car business stable and we get the economy stable. If people start buying cars at a 15 million (a year) pace as we head to Summer, things can only get better.
If the automotive industry goes upbeat so will the vendors and suppliers. And I am one of those. Small business across the United States will also benefit. Unemployment will lower and consumer confidence will rise. Both will move in different directions at about the same rate. People are not dumb. But they are worried and they are watching.
Time will tell but I really feel it coming!
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