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Wednesday, November 18, 2009

The Peak City Film Festival - B2B Style

Apex, NC …November 18, 2009

We all know that the Peak City Film Festival – Family Style is heading into Apex at 90 miles an hour; Jerry Mathers of the beloved Leave It to Beaver TV series will be in town to receive the Festival’s Continuing Lifetime Achievement Award for his wonderful career. The Apex Herald, Carolina Business Connection, Southwest Wake News, the N&O, and Inside 919 all have run features about this event in recent days. This is a fast paced fun week for everyone involved, from the senior committee and volunteers to the cast and crew. Yes, cast and crew of the Rusty Bucket Kids Club will be around this weekend. The feature film, starring among others, the legendary Charlie Gaddy, will premiere at the sold out Festival Gala on Friday night. Don’t worry; go to so you can attend the 9:30 show that night at the Halle Cultural Arts Center in Historic Downtown Apex on Salem across from the Apex Chamber of Commerce. The website is also the place to purchase tickets to see the winning and honored films that have been submitted by a truly international array of film producers. Showings both Saturday and Sunday afternoon will delight families and general audience entertainment fans.

Now let’s slow this down. As we look at the Festival and the new TV show there one distinct commonality. Virtually “everyone sleeps in their own bed at night” stated John Demers, the Executive Producer of both events. And Demers planned it that way. His vision is simple; local supports local. I am on board with this Festival strictly because of his vision. As the Director of Corporate Relations, the department’s sole purpose is the business of driving business to all of our local businesses.

I have been very lucky. I am in the tallest tree in the organizational forest and I get to see all the other trees. What a view! We have hundreds of business; each sleeps in a local bedroom at night. Many support the Peak City Film Festival and every one of them deserves our patronage. I now know a couple hundred of our best business people by their first name. What a privilege. But privilege always comes with responsibility.

Our new Walmart of Apex has not had the consumer activity it anticipated. It has gotten off to a slow start. We wanted to help. Over the weekend you will see a Walmart informational table across from the Apex Chamber of Commerce in the Promenade Building near the enV Salon Color Bar and adjacent to the Common Grounds Coffee House. This is also the area to get The Rusty Bucket Kids Club DVD‘s and CD’s as well as the central location for Festival ticket Will Call.

I know we missed some businesses over the past two months; but the Festival is back on November 20, 2010 in year two and we will be in contact early in 2010 to build the B2B relationship.

And our ability to support business and community is worth the price of admission. So head to Historic Apex this weekend and have some good ole fun in the Peak of Good Living.
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