Showing posts with label VTR. Show all posts
Showing posts with label VTR. Show all posts

Tuesday, May 17, 2011

The Ingredients to Relational Success



Being at your best every day at in relationships is not complicated. In Sales, you must first physically take care of yourself. You cannot have a six pack and a pizza every night and be on your A-Game every morning.

Mentally and physically, here is how to maximize opportunity, especially if you sell for a living.

1. Come to work to work; socialize at work only for the benefit of the sale and the customer.
2. Have a definable plan. Goals and objectives are essential.
3. Know your product and services better than anyone else; what is in stock and what is coming.
4 Always be there to lead, help and serve. The customer notices servant leadership.
5. Actively listen with minimum distraction. Be very active, have eye contact, and lean into the conversation.
6. Never have anything less than a POSITIVE attitude from within you. Anything else is unacceptable.

People buy from smiling, listening, organized, energetic, and knowledgeable individuals who want to win for them.

People buy from people like themselves.

Now you are ready for agreement selling. Google "agreement selling" and you will find very little information. It is based on saying YES (Yields Excellence & Success) and is integral to VTR Consulting LLC Sales Training. The customer usually has a problem that needs what we call Opportunity Conversion. Once the problem becomes an opportunity for both you and the customer, regardless of product or service, closing ratio is greatly increased and happiness becomes an objective.

None of this is rocket science, Rhodes Scholarship to Oxford, or brain surgery. If you do everything right, there usually is nothing left. It is so simple that we often don't think it will work. Our base human tendency to OVERTHINK is the biggest challenge in any relationship, no matter if it is personal or professional.

It is the responsibility of all of us to bring process that makes clear and definable results. Everything must be definable, measurable, trainable, and do-able, or we should not do it. Relationship success, especially in sales, is a math game NOT a numbers game. Making your numbers are much easier than creating the strategy to make the numbers. VTR calls this SELL-gebra. You sell in an equation of both variables and constants, and things must equal and balanced for both you and the customer to move forward.

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Monday, April 11, 2011

It's a Pain in the Gas!

Now, as fuel prices climb daily from the Valentine’s Day level of under three bucks, to over four bucks by Memorial Day, it is time to play some Archie Bell and the Drells and “tighten up”! The year was 1968, gas was 27 cents a gallon and I was cruisin’ on five bucks ALL night long in a car that got seven miles to the gallon… Ahhhh, the good ole’ days… Driving for no reason and in no direction. WOW!!!! What very cool memories!

Well, it is 2011 and I have come up with tighten up ideas.

Find the nicest Dollar Store and buy your soups, shampoos, toothpaste, detergent and crayons. These stores carry name brand stuff.

DO NOT have a car payment! If your car payment is $350.00, even at $4.00 a gallon, you can get almost 88 gallons a month. Yep, EIGHTY-eight gallons.

Consolidate your trips like you are driving the downtown bus; minimum miles, maximum stops.

Get your gas where you spend your grocery money. A nickel is a nickel.

Call your insurance agent ASAP and get higher deductibles on every single policy. You don’t play with fire and you do not take the family mini-van on the Saturday night dirt track. Go with the odds.

Remember Wal-Mart has jeans, slacks, dresses and golf shirts.

Clip coupons and get on every store’s discount mailing list. Double and triple coupons are a must on everything you buy.

Get your shoes professionally repaired rather than buying the new ones.

Wear things until holes develop. In fact, with some things, holes are in fashion…

PLEASE spend your money locally; our restaurants need a break too. And the kids need a night out. In fact, you need a night out. Use Twongo! Go to the restaurant sites and print the coupons.

Plant the garden you always put off this year. Cucumbers, squash, and tomatoes grow like weeds in the Triangle. Have you noticed the price of tomatoes?

Time –Warner has 14,622 channels! (Seems like it!). Get the basic back and watch TV movies for free.

Got a green thumb, fertilize your own lawn.

Now, the economy will turn down the road. Just carry these same strategies when gas goes back down to $3.00; you can take me out with all that extra cash!

Monday, December 13, 2010

No One is Perfect! But You Better Be Good!

Being at your best every day at any one thing is not complicated. You must first physically take care of yourself. You cannot have a six pack of beer and a pizza every night and be on your A-Game.

Mentally, here is how to maximize opportunity, especially if you sell for a living.

1. Come to work to work; socialize at work only for the benefit of the customer.
2. Have a definable plan. Goals and objectives are essential.
3. Know your product and services better than anyone else; what is in stock and what is coming.
4 Always be there to lead, help and serve. The customer notices stuff like that.
5. Actively listen with minimum distraction. Be very active, have eye contact, and lean into the conversation. SMILE!
6. Never have anything less than a POSITIVE attitude from within you. Anything else is mentally unacceptable.

People buy from smiling, listening, organized, energetic, and knowledgeable individuals.

People buy from people like themselves.

Jim Vogel

www.vtrconsulting.com

Tuesday, November 16, 2010

Halo Everybody!

Halo Everybody Halo!
First heard on 1940’s CBS Radio, and then continuing through the T.V. Seventies, Halo Shampoo featured the famous jingle that still dances in the heads of most Baby Boomers. It is as familiar as “Winston tastes good like a cigarette should” and “Oh, I’d like to be an Oscar Meyer wiener”; now, before you head to YouTube to play these jingles, please note that this article is not about shampoo, tobacco, or hot dogs. It is about the simplicity of selling. I just want salespeople to be remembered by their clients like those famous jingles of old.

Training people to be successful has always been my passion so I have developed a new sales strategy, Halo Selling, named in honor of that famous shampoo. This is a sales seminar focusing on the systems approach that I have been working on over the past few years. I wanted to introduce the process right here in Carolina Business Connection. Now, since angels are known to wear halos and to be near perfect beings, successful salespeople must be the same, especially in this economy.

A near perfect selling strategy is the only way to have eternally happy customers whose referrals generate even more referrals. It is that simple. This Halo Affect not only minimizes the problems of the cold call, but creates the strategies that can help make the salesperson so popular with the client base that customers will be singing loud praises just like the church choir. In sales, success always brings more success.

Here are the Ten Halo Selling Commandments that should indeed help put your sales into the heavens.

First Halo Commandment: Thou shall always listen more than thou speak. You must always remember that you can upset many customers by over- talking, but you can never hurt a deal by over- listening. Out-listening your customers is the key to sales prowess. You must plan and control your message. Active listening is critical. Listening for purpose is indeed a learned trait that is sometimes difficult to master.

Second Halo Commandment: Thou shall always be enthusiastic and passionate in public. No matter what is going on in your personal life, you are always on stage with your customer.

Third Halo Commandment: Thou shall always control the fear of asking for the business by being prepared. Consider ASK as an acronym for “Applying Strategy with Knowledge”. The order is often yours if you simply ASK for it.

Fourth Halo Commandment: Remember the customer is never wrong when profit is the central variable. Serve the customer; no matter the cost or sacrifice. It is about winning for your customer.

Fifth Halo Commandment: Thou shall not covet commission. Your share of the revenue is the byproduct of your satisfied client base and your individual effort.

Sixth Halo Commandment: Honor your smile and sense of humor. If you have a great smile, use it. If you are funny, use it. No one wants to listen to a boring sales presentation.

Seventh Halo Commandment: Remember to always be patient. Use your sense of urgency and persistence with great care and control. Pushy is never a positive customer satisfaction ingredient.

Eighth Halo Commandment: Remember that the customer can eliminate you at any moment. No sale is a certain one. The customer controls all the decisions, and you are often the only deciding factor.

Ninth Halo Commandment: Thou shall always remember trust is everything in a relationship. If the client trusts you, the sale is a certain one if the needs and wants are met.

Tenth Halo Commandment: Honor the power of attitude. Attitude is a learned skill that only grows with practice. Customers are naturally attracted to positive, upbeat professionals.

The Sales Commandments should help determine your message and your plan of action. These two factors are everything in the sales game plan. You build a customer base just like you would build a congregation. You do it one seat at a time and one pew at a time. Soon both sides of the aisle will fill. Pay attention to your customers in a positive way and involve them in what you do. If you want heavenly sales and near perfect customer satisfaction, use these Ten Halo Commandments. Talk about them at your next sales meeting. Discuss the importance of being the best. You are in sales to serve others. You create solutions. These things must never be forgotten.

Good luck. Visit www.vtrconsulting.com and take advantage of the specials you see on the site.
Have fun and happy selling!



Jim Vogel is the owner of VTR Consulting LLC, a sales training, recruiting, and career services organization that customizes retail sales training to fit the needs and wants of the sales professional. VTR Consulting LLC offers classes and seminars of every length and sales purpose.

Sales Recruiting is now fast and easy with VTR’s “ad to inbox” interview process. Career Services includes resume writing and simple steps to write quality blog posts and articles for social networking.

Jim is also an Independent Insurance Agent for Woomer Insurance in Downtown Apex, N.C. Woomer Insurance is a full service agency located on Historic Salem Street. Its motto is: “Independent for you since 1932.”

A native of Detroit MI, Jim was an editor and internal communicator at Ford Motor Company for over two decades and spent almost 10 years with Hendrick Automotive Group in sales, sales training, hiring and recruiting. He has taught writing and public speaking classes at both the University of Michigan and the University of Phoenix.

Monday, October 25, 2010

May I Have Your Attention Please!

Apex, NC 10-25-10

We recently attended the always spectacular North Carolina State Fair. It was the last day of this huge event and the weather was absolutely perfect. Naturally, thousands poured into the gates from every parking lot and every direction in the early afternoon. The Midway was packed completely full with people as we inched along. On both sides of this main walkway, the barkers were shouting their various services and wares. With each step, there was a different message with a continually changing volume stuffed with the background of music and non-intelligible noise. From a stimulus perspective, it was as humanly saturating as it was overwhelming to assess the reality of all of the things going on. Focusing was simply impossible; all we could do was forge ahead.

In this ever changing world of 24-7-365 information immediacy , our minds are continually at the State Fair of instant messages. I call it ADD. Everyone has this type of ADD today. It stands for “all data dumped”. We are so stimulated by everything from voice mail, to internet, to gadgetry, to satellite radio, that we miss truly important information; or we forget it passed our eyes and ears. Many of us get 50 phone calls or more a day, and we review hundreds of e-mails. Add in texts and chat, blended with the numerous face-to-faces, and it is a wonder we do not simply implode from all this daily toxic mass information.

I am still hunting for an e-mail from two weeks ago I simply just missed it from the flood of them that I get from five different accounts. I now only read a couple of lines of a long-winded e-mail before I blow it away mentally; too much information please. Just the facts Jack!

Looking back just a few decades ago, when our lives had no cell phones and computers and television had only three channels, we could tolerate the stimulus. If stress was a term back then, it wasn’t used in my family, even at Christmas. Overload back than came from the Sunday sermon, an overused party-line or from kids on the porch and in the backyard. Things were simple then. You could drive to the store and back with both hands on the wheel and without the distraction of anything more than an AM radio on the dash.

Since you probably stopped reading awhile back, I will continue this discussion very soon as a two- part article.

In the second part of “May I Have Your Attention Please”, I will discuss how to stand out as a business professional on the Midway of Stimulus Overload…Don't make the mistakes I did. Until then, take two aspirins; quit looking at your device at the light and stop texting! :)

Monday, October 11, 2010

Get Your Business P's In Order

Regardless of whether the recession is over or not, these past two years or so have been quite the professional experience for most of us. If you have been in business for these past twenty-four plus months and have not had a negative change in revenue or an increase in challenge or responsibility, you are the last one standing.

But contrary to many experts’ opinions, applying positive economic change in the Triangle or the country is not rocket science. We just need to take a look at the Business P’s. In core business models, there are certain critical ingredients that always start with the letter P. Organizations today just need to arrange them in their proper order. Some of us might even have them mixed up just a little bit; but even a little out of order is a recipe for failure.

All of us remember what happened in the third quarter of 2008 very well. Lehman Brothers and Wall Street dominated the financial bad news. These out of order P’s were the only reason why our business world changed as we knew it into complete financial collapse.

Here are the Business P’s in the order that they were in back in September, 2008.
Profits, Problems, Payroll, Processes, Priorities, Principles, People.

Note that profits come up first. Now, profits are just fine by themselves. In fact, profits are quite simple to get and quite exciting to manage in ANY economy if our P’s are in the right order. But profits should never be the main focus of any organization. Too much profit attention can create greed and internal conflict.
Greed was the driver of this recession and it kick started the mess we are still in regardless of any recovery headlines we see on the web and in print. Greed affects all the Business P’s and twists them one by one into disorder.

Here is the sequence the Business P’s should be in:
People, Principles, Priorities, Processes, Payroll, Problems, and Profits.

What? Profits cannot be last. Jim are you crazy? Yes, I guess I am. But I am crazy about wanting organizations successful. You see, profits are the BYPRODUCT of all the other P’s. We seldom think of profits in this secondary way. It is not our normal business nature. But the thought is immediately common sense if we look at profits from our human nature with a complete focus on people.

People are and still remain the straightest line to all profitability.
We must take care of our employees and our customers in positive ways (Human Relations Theory) and we must involve them in processes that truly let them contribute to the bottom line (Group Dynamics Theory). If we succeed at these two proven theories we become the leaders within our business orbit. The discussion of these two theories for this article’s purpose is not necessary. But I want you to Google or Bing them and read why they are so essential to the mindset of business. Both theories give us empirically proven strategies for success.

Principles are extremely important as well. Mission and Guiding Values must be solely focused through people. Employees, Suppliers, and Customers are the only reasons we exist as a business. And principles cannot be just words handed out on orientation day in a 20 word mission statement or stuck on page two of your employee handbook. We must back them up with consistent ACTION and complete transparency. Our people and our customers are not dumb. They know when there is shallowness to organizational values.

Priorities must be a blend of both people and principles. If not sure, just ask the people in the business we want more successful. If there is the right organizational climate where risk and work are appreciated equally, the employees will not hesitate to help with ideas that path the business to increased opportunity.

Processes are derived from Priorities. If the priorities are clear, then the processes are definable, trend-able, measurable, attainable and trainable. They become team driven and more easily team implemented.

Payroll is the reward of good people. Pay your employees for what they really do and have them on the same page when performance is assessed. Have a simple and competitive pay plan and be prepared to explain it at any time. A workforce, paid fairly and honestly, will eliminate many organizational problems. The most successful companies have minimized intra-business issues by providing positive compensation and they have converted problems into opportunities.

Finally, let’s look at profits. Remember that byproduct thing I mentioned earlier? If all your P’s are in order, profits will organically and almost magically come. Employees will grow at the same rate that profits and success do. Customers will be more like a referral fan club than just another dollar. Just as health is the byproduct of good living, profit is the byproduct of solid organizations.

Now, I know I am preaching to many of you in the choir. BUT, there are many managers out there who focus on money and profit first at the expense of everyone else and they have employee and customer concerns galore. Such strong emphasis on profits will only create and sustain greed. And it was greed that took down much of what we had in this once strong economy.

I know of many private and one major public institution today, all bureaucratic in nature, that truly need to be walked and quickly to the proverbial shed. For this great country to grow out of this current recessional cycle we must put our people first and our profits last. Our profits will do just fine if all of our P’s are in order.

It simply starts with our people. Make sure they are all good at what they do. Make sure they put the clients first. And that they really care for them. Give employees the tools and the training they need. Treat them right and watch the profits grow. Just remember that this is a major paradigm shift for many, but I urge you to try these ideas and see if your Business P’s can line up and work for the good of the business and in the best interests of both your people and your customers. Your profit depends on it.