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Saturday, May 30, 2009


2-25-09 Apex, NC... SALESPEOPLE... CUSTOMERS...It is the end of the month. For the customer this is a no brainer. The deals get a little edge on them at month-end. And the edge is to the customer. The big problem for salespeople today is getting these customers in and getting them to buy or lease. Today let's focus on getting them in.

"Man, I have NO traffic!" Yep. Hear it all the time. Try the TRIO METHOD...Business cards, a great attitude, and a HUGE SMILE get you customers who are not in your owner/ referral base.

Every time you open your wallet or pocketbook to spend your hard earned money, give the person taking your money a business card, a great attitude and a HUGE smile. It takes 15-30 seconds to tell the person who you are and what you do. Two cards are needed in the Wendy's drive-thru. Remember the second guy that hands you your single and fries is a potential customer as well.

Dig into your social network, from your next door neighbor to your Rabbi or Pastor. If the 400+ people you know out of the work environment do not have your card, then shame on you. Heck, this is the easiest group to work.

Finally, your professional network; people you work with will buy from you if you give them a card and always have the positive attitude, coupled with a huge smile. People in the nearby departments, nearby buildings, and nearby businesses will include you in their buying loop if they know you exist.

Remember card, attitude, and smile. Have a 30 second elevator speech ready and DIG, DIG,DIG. It is not rocket science. I have proved it.

Happy selling!

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