12-23, Apex, NC: Toyota President Watanabe describes our "tough times" as faster, wider, and deeper than he expected. I agree with that perception. But it is the yen that is causing profits to drop and who wants a Prius at $1.70 a gallon. Americans do not want small cars. They want cars with good gas mileage. Toyota's losses are based on reaction. People have stopped buying. People who have seen their friends lose jobs and are not about to rack up the credit debt, even at Christmas.
A huge company recently froze everything in operations and cut pay. Why? They are off 5% from 2007, which for them was a record year. Again reaction. Good and bad will come out in times of uncertainty. If you have a job, do it well. If you need a job, find one. Unemployment is not growth.
Weathering the downturn is what we have to do.
Please enjoy all the f's this Holiday Season: food, fun, family, friendship and football. Be kind to neighbor and stranger.
Happy Hanukkah and Merry Christmas. I will talk to you after Christmas!!
Happy selling!!
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