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Friday, January 23, 2009

Baby Come Back

1-23-09 Apex NC... I normally give commercials on T.V. the smallest slice of attention. But there is one I think is just hilarious. It is the Swiffer ad that has the song in the background... "Baby come back, you can blame it all on me!" Floor mops are hiding in the bushes and in the grocery store aisles wishing to be invited back into the house. Once a central part of general clean up, the good ole' mop has been replaced by the Swiffer. The mop and the homemaker have broke up forever. The relationship has been severed; so much for loyalty...

Loyalty is the central theme in this very funny 60 seconds. Think about it.If you sell anything, you MUST keep your eyes on the relationship. Your owners and your referrals are the keys to success. Listen to them. And change with the needs and wants of the customer. Doing business as usual will leave you mopping up and all alone.

Happy selling!

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