1-14-09 Apex, NC...As a start-up training and recruiting small business, I have realized that the old school thought that we can save money by training ourselves still exists. Let's have the managers do it and save a few bucks. Here is the thing; businesses can't afford not to emphasize training today. My cold calls end up dry; prospects postpone sessions, and I sit wondering why? Just like when we make health care free and then soon realize how expensive it is, NOT having your teams motivated, rehearsed, and refreshed with new ideas and strategies to serve customers costs the business revenue as well.
For customers, it is all about the experience. Training EXPERIENCE is invaluable. If you have to cut, scrimp, and save your way into 2009, don't make training your victim...
Train your people. Get them on the same page. Profits follow!
Happy selling!
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